Discover the First
Black and Minority Ezine to Focus on Building a Business Online!
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Check Out the Digital Divide Bulletin Board for:
How do I prepare my business to get business grants or
loans?
An excellent book to learn how to develop a business plan,
set up your books, and get financing and major government or corporate
contracts is The Complete Startup Guide for the Black Entrepreneur
by Bill Boudreaux.
I advise any minority entrepreneur to read this book, it
is a great resource to find microloans to get your business started. See
my Review of the Book...
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This book is the best book I ever read on starting a Black or minority
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Einfonews Presents
Keep it Real... Profitable Ezine!
Publishing Since July 2003
Subscribe Today
Why
is there a need for a Black Business ezine that also covers Hispanic ,
and Minority E- business, E commerce, and Web marketing?
The
Internet is becoming a major force in the world's economy. Soon Internet
sales will amount to over 1.2 Trillion dollars, or about 10 percent of
the U.S. economy. People outside of the digital loop will be at a distinct
disadvantage if they are not tech savvy in an information age. My background
as an activist has made me aware that the fundamental struggle and issue
that most people, of all ethnic groups, share is a concern for economic
justice and equality. While the digital divide is closing in terms of
Internet usage, with over 15 million Hispanics and 10 million blacks currently
on-line, it is not closing nearly as fast in terms of e-business usage
by minorities. According to Steve Balmer, the President and CEO of Microsoft,
less than 3% of black businesses have an Internet marketing strategy!
Filling
the Void for a Minority E business Ezine
As a
avid follower of e-business and e-commerce, I have had a hard time finding
information, that would help me harness the power of the Internet - web
apps, and software, to reach the target markets of me and my customers,
in what is known as ethnic markets. Many of today's top web gurus have
little information, content, or resources on the demographics or psychographics
of marketing to Black - Hispanic - or minorities on-line. I have searched
the sites of the top e-commerce gurus and none of them have any information
on ethnic marketing. In point of fact, I have even done a search for black
business and minority business ezines, only to find that there are none
listed on Yahoo, Google, or the other major search engines.
Moreover,
there recently has been the failing of two important mega-sites
sites (Netnoir and The Black World Today). This situation begs the question,
how can other minority sites avoid this same fate?
Just as revealing to me, has been some research that I am doing on the
design and web marketing savvy of minority web sites. In this regard,
I have recently reviewed hundreds of minority web sites, and observed,
in general, that the majority of them were going against the grain of
almost all conventional wisdom of web business. Conversely speaking, they
are defying all accepted practices of doing business on the Internet.
While there are thousands of general information minority business sites,
none of them focus specifically, on helping minority business survive
and thrive on-line.
You
Learn How to Increase Your Search Engine Traffic and Generate Additional
Sources of Income, Email Publishing for Profit, Internet Sales Techniques,
and How to get Financing for Your Business!
In
order to fill the void, for minority business people, of this dearth of
information, is the impetus for starting -- KeepitReal...Profitable! By
keeping up to date on the latest successful web marketing and e-business
techniques and tactics, we both can help each other grow and develop our
E businesses. It's Our Time to Thrive On-line! To Share the Journey
to Ebiz Success Click Here
Sign Up for
the Latest Minority Business Grants, Loans, and Web Marketing Tips and
Tricks.
Click Here
Learn the Real Deal on financing and growing your online
and traditional business at Einfonews. We give you the real scoop on Internet
marketing, business coaching and minority
business grants and loans.
To learn more see our Mission Statement.
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