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About Us

Dear future colleague, my name is Kamau Austin. Thank you for visiting Einfonews.com. If you are struggling to find money for your business or understand e-Business "I can feel Your Pain".

But please allow me just 2 minutes to share with you how the Internet has given me the opportunity to actualize my dream to be financially Independent... and run my own business.

A few years ago I was so poor I couldn't afford a computer. I didn't even know how to Login into Windows.

Plus I was a stay-at-home dad with a child with special challenges. In short, I was a unlikely business success.

Most of my friends, family, and neighbors (stable professionals with jobs) considered me a loser!

After learning to use free computers in the public libraries and generate tens of thousands of dollars, with creative sales techniques, within a few years I now publish this web site and eZines (short for electronic magazine) reaching over 19,916 minority business people a month.

I don't share this with you to brag. But to inspire you.

If I can develop a growing business with all my obstacles being a regular guy from the tough streets of Bed Stuy (in Brooklyn NY) so can you.

You probably already know running a business even with money is difficult.

Running a business without money is almost impossible...

But you can overcome lack of capital if you have good creative ideas on marketing, financing and monetizing your business.

Remember many people with lots of money still fail in their businesses. Its Mental Capital that leads to financial capital and eventual business success.

This site was started a few years ago as one of the largest FREE Internet resources with information on how to finance your business creatively with minority business grants, loans, Internet income, and sales techniques.

If you are patient and really dig into this site you will find many resources (at least 10 web pages of grant and financial resources) to monetize your business).

But before you begin to dig into the resources in Einfonews.com...

The Mission Statement of Einfonews.com

Kamau Austin, Publisher and Editor-in-Chief, Einfonews

The Growth of E commerce and E business are not usually linked to the more grassroots issue of the digital divide and its impact on people of color and minorities. Some may think it strange to address what seems to be two divergent issues. Nevertheless, we take the vantage point that central to the progress of all people, is the struggle for economic opportunity and economic justice. Since the Internet is the biggest economic opportunity, of our life time, it is imperative that the digital divide is closed. Within a few years, one full tenth of the US economy will be the digital economy. Therefore, Bridging the digital divide becomes necessary, in order that we all have equal opportunity to benefit from this major technology driven shift in our way of doing business.

In this regard, the Editorial Mission of Einfonews, is to help business people become more successful with doing business on the Internet. Therefore, we especially try to communicate the advances in web marketing and the Internet to groups that traditionally have been alienated by or intimidated by technology and e business. We view our mission as informing people out side of the technology and Internet loops. When you are in business, you need to get to the salient issues as quickly as possible in respect to profitability. You do not want to get side tracked with geek speak and techno-babble.

It is in this spirit, that we look forward to explaining technology, in plain terms, for the e business reader, Black business owner, and minority entrepreneur. We avoid the geek speak and mystique in order to e-mpower you the reader for e business success. Given our slower adaptation, in general, to Internet business, our vision and mission are naturally inclined to help the black entrepreneur and minority entrepreneur -- gain a fast e business aptitude. However, We warmly encourage and seek to Fast Track small business people (of all ethnic backgrounds) to E business Success!

Our plan is not only to bring you the latest digital business or e business news but, also give reference to the best places to help you obtain unstoppable e business success! Feel Free to Let us know if we are meeting our goals of providing you with most useful and engaging content to achieve these ends.

You will receive information here that isn't business theory. The information that you receive from us is gathered from our own experience and the experience of successful netpreneurs. I recall when I first launched this site, I barely received one visitor a month, and I was no where on the search engine radar screen. Now my sites rank on the first page of over ten keywords on Yahoo and Google and our traffic has grown exponentially. In no way however, do I consider myself to know everything in relation to digital business.

It would be self serving to style myself as another Internet Guru. However, I do consider myself an astute student of the ever changing e business landscape. Therefore, lets exchange ideas and knowledge towards our mutually profitability as Internet business people. I am sure that we both will learn from each other, and that we are more than up to the challenge.

Sincerely,

Your Partner in E business Success

Kamau Austin,

Bio ~ Kamau Austin, helps business owners make more money by designing and optimizing high traffic and search engine friendly web sites as sales tools to build their business. Austin is a leading niche and ethnic marketer online, who has been featured in top black business publications such as Black Enterprise, New Journal Guide, and The Amsterdam News. His articles are regularly featured on some of the largest web sites and in leading ezines such as www.SitePoint.com, www.WebPros.com , www.Web-Source.net , www.TavisTalks.com and NYU's Readme web site. He also has been featured on The American Urban Radio Network (AURN) as a top resource on the digital divide and ecommerce.

Publisher, www.EinfoNews.com - Bridging the Digital Divide by E-lluminating E business

Principal, www.EbizbyDesign.com - Promo and Design to Enhance Your Bottomline

Owner, AdPro Media Sales, www.AdPronline.com

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Publisher, Editor-in-Chief
Kamau Austin

Assistant Publisher
Carol Berry

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Contributing Columnists

Dr. Ralph Wilson

Dr. Rhoberta Shaler

Dr. Kevin Nunley

Robert Parmalee

Andrew Morrison

Walt Goodridge

Dr. Steven Jones

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Advertising Consultants

Yahli Eady

Dave Frankel
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Marketing Consultant

John Payne, Publisher Web Marketing Ezine
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About Us > Mission Statement Page


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Copyright 2000 - 2008 Einfonews, 35 Linden Avenue, Essex County New Jersey, an AdPro Media Sales Property (www.adpronline.com). Einfonews, is your small business resource for closing the digital divide and empowering Black Business - Hispanic Business - Latino Business and Minority Business. Our information is especially useful if you are a black entrepreneur - African American entrepreneur - black women entrepreneur - and Latino or Hispanic Entrepreneur seeking advice on web site marketing and Internet marketing. We are also a great resource for starting a Black business on-line or for learning small business marketing techniques. Terms of Use The Top businesses of Black Planet members