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DataBase Enabled Ads
Part 2.
via their private eCriteria admin area. Optionally, a notification
e-mail is sent to alert the company each time a prospect responds.
Database banner ad technology is a direct extension of
eCriteria's current web database publishing facility. Premium Members
may use eCriteria to dynamically generate the required HTML code and hypertext
linkage to their eCriteria web database around which a database banner
ad is based. No other programming or database knowledge is required. For
examples of data driven banner ads, browse to:
www.eCriteria.ws/BannerAdDemo.asp. Since eCriteria's launch on January
15, 2001, the site has seen a rapid increase in traffic, memberships (300%
increase in less than two months), and websites using eCriteria as the
foundation for their web database functionality. eCriteria is also a hit
outside the U.S., with members coming from over 30 countries around the
world. A Word from the CEO "A lot of business is lost with static banner
ads
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