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DataBase Enabled Ads
Part 3.
each day because potential customers don't want to bother
clicking through to the company's site," says Dan D. Gutierrez, Founder
and CEO of eCriteria. "With our intelligent, database-enabled banner
ads, companies have yet another chance to save business leads and collect
information about their customers. This new feature is a great example
of the flexibility of eCriteria's web database publishing capabilities."
About eCriteria. eCriteria, is a self-funded spin-off
venture of 17 year old AMULET Development Corp. (www.amuletc.com),
a database back-end web development and e-commerce integration firm
based in Los Angeles with an office in Cambridge, MA. eCriteria defines
a new genre of ASP called a Database Service Provider (DSP), providing
a facility for quick, easy, and cost effective publishing of "shrink-wrap"
web databases. eCriteria requires no programming or knowledge of databases.
Using the Web Database Publishing Wizard, Data Authors may create their
own web databases in 10 minutes or less. The site is located at www.eCriteria.ws.
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