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Six Tips For Building Your
Business On A Budget
by Andrew Morrison
This time of year, many entrepreneurs are setting budgets,
and putting together marketing strategies to achieve their end of the
year business goals. The fact of the matter is most new small business
owners, spend more time and money than they should getting their businesses
off the ground. Most new small business owners don't realize the importance
of asking the right questions before the first dime is spent.
Andrew Morrison, Small Business Camp Founder, has written
a book that addresses these very issues. In fact, Mr. Morrison often tells
people "I've made a lot of money, and I've lost a lot of money".
The obstacles that he faced as a young entrepreneur are easily avoided;
and Mr. Morrison has put together a program to share with small business
owners, what he has learned throughout his career.
Here are a few budget-friendly tips that can be applied
to any business:
(1) Become and Expert In Your Field. Be seen as
an expert in your field by writing articles and books that will appeal
to your target demographic AND your peers. You'll get exposure for your
product or service, and an additional income stream from book sales. And
you'll be viewed as an authority in the industry, lending credibility
to your business offerings.
(2) Know Where Your Clients 'Hang-Out'. Become very familiar with
the trade journals and events specific to your industry. While you are
out to network and market your business, there are those who are there
to learn more about what you do. Build relationships that stand on common
interest.
(3) Get Help For FREE. College students are always seeking new
career opportunities. Offer to teach a student everything you know about
your industry, and in exchange that person can make sales calls, answer
the phone, write articles for you, they'll happily get involved. The best
way to find a student who is serious, is to speak to a professor at the
college. Ask them to recommend...
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a few students who are at the head of the class. Be sure
that you deliver a worthwhile experience for the student. You and the
student will benefit tremendously.
(4) Barter Your Services. So, you say to yourself
"I could be making triple the amount of money that I am making
right now, if only I were on the web". And somewhere off in the
distance there's a web developer in need of your product or service.
The concept is so simple, yet so few seek out the opportunity to barter
services. Jump on the Internet, check out the message boards, post a
few messages - someone, somewhere is ready to make a connection.
(5) Follow-up, Follow-up, Follow-up. Far too often, small business
owners drop the ball when it comes to client relations. If you make
an offer by e-mail or telephone to a potential client, don't assume
that they will respond right away if they are interested. They may put
it to the side with the intention of reaching out to you, and simply
forget about it. Or it may have gotten lost in the midst of e-mail filters
and folders. Unless a potential client responds with disinterest, follow
up at least 3 times.
(6) Positive Affirmations. And lastly, remind yourself that you
are ready for success, and that you are more than qualified meet the
needs of your clients and/ or customers. There are no failures, only
feedback.
Andrew Morrison, author of "21 Questions
That Will Build Your Business In 90 Days", is a small business
coach, and founder of Small Business Camp
( http://www.SmallBusinessCamp.com
).
Successfully self-employed for more than 18 years, Mr. Morrison is dedicated
to sharing his marketing secrets with other entrepreneurs. Attend a
FREE Seminar in NYC with Andrew on Wednesday, June 30th. RSVP today
by calling (212) 576-8807, or e-mail: info@smallbusinesscamp.com
After
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