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Question:
How do I get my client's site in the search engines?
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This is Kamau Austin, I received the following question from a sister
who is a new web designer, on getting listed in the search engines. I
thought some of our Keep it Real...Profitable!, Ezine Subscribers and
Einfonews site users may also find my response useful.
From Pat:
As a beginner web designer, I appreciate this information you gave about
the search engines. I do though have a couple of questions for you that
I would appreciate your expertise on.
I designed the site at www.jeromewjonesjr.com
and I'm having problems with it not showing up in any of the search engines.
I entered my META tags with the keywords and descriptions 2 weeks ago
but it is still not showing up in any of the search engines.
Can you give me any suggestions or ideas on what I may be doing wrong.
The host has a Meta Tag Generator and a Site Submitter that supposedly
submits the site to nearly 40 search engines. I initially used Frontpage
to create the meta tags and it didn't work so I eventually used the later
method (the host's generator and submitter) and nothing works.
It may just be that I'm not being patient enough. Does it normally take
longer than 2 weeks before the search engines recognize the site.
My Response:
Hi Pat:
I am glad you asked these questions. I have good news and I have bad
news. The bad news first. I wouldn't submit to the search engines
(I am a contrarian on this issue but, I speak from experience). Because,
it is a headache and big time waster. My
three sites are in all the major search engines, and I never submitted
to any of them. As a matter of fact, some search engines actually
penalize you for submitting. Others penalize you for subscribing too much.
I would only submit to the free directories like www.dmoz.org,
Joe Ant, and
Yahoo (which
businesses pay for). You submit to the Directories because the search
engines rank you higher if
you are listed in the major directories. If you want to know the difference
between a directory and search engine, and how they work, sign up for
my free e-zine (electronic magazine) at www.einfonews.com
called Keep it Real...Profitable!, ezine. It is scheduled to come out
Wednesday of this week. One of my on going topics will be search engine
optimization (I know a ... shameless plug).
But again on the search engines and directories only
submit by hand. Those programs which submit to 1000's of sites
and smaller search engines will only get you Spam from FFA pages. Code
your meta-tags, but only with high traffic keywords, to get your
client traffic. Make sure you use keywords only twice in your meta-keywords
tag or some search engines consider that spamming. Metatags are slowly
being phased out of search engine optimization usage. But still use them.
The most important thing to do is
a search on Google and Yahoo for similar businesses. Then
ask the other sites nicely, to do reciprocal linking. This is not easy
to do with Black sites because, they don't like to work (or don't fully
understand how important it is to work) together. If you want, my three
sites will link to your clients. You must have at least 2 links to your
site, from other Google included sites, before you are taken seriously
by Google. Try to get your link partners to link to you from the top levels
of the domain (like Homepage or Sitemap page) because some spiders will
only index a few levels down on a web site. Make sure your link partners
link to you from static HTML pages and not
Flash or databased driven pages like PHP, ASP, etc. because,
the search engine spiders cannot index them in most cases.
The Good News: once the Google spider
goes out to the other sites to update its index of them, it will follow
the links on the site. It will then find your site on its own!
Once you are in Google, you will eventually go into the Yahoo Search engine,
not directory, which is powered by Google for Free. People use search
engines, much more than they use directories so, you will be good to go!
If the high ranking black sites don't link to you, go to the lower ranked
ones, and explain the benefits of reciprocal linking. The Google web
spider goes out to index sites at the end of the month. So move quickly.
As long you don't get caught up in the Google dance and current upgrade,
you may go into the index the end of the month. What is the Google dance?
That's a story for another day. But what is nice is with good high ranking
reciprocal link partners ( when both parties link to each other), you
will eventually also end up in MSN, AOL, and the next Google -- the Teoma
search engine (the search results are even better than Google with Teoma).
I hope this info helps.
Sincerely,
Kamau Austin
P.S. As far as being a new web designer (don't sweat it), I know people
who have been web designers longer than I have, who don't know what I
just told you. Learn how to work with the search engines in the early
stages of your career so, you can help your clients build more than just
fancy high tech web sites, but also build high traffic viable e businesses.
You are certainly, on the right track.
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P.P.S. Discover
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