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"Promo, Sales
Copy, and Web Design to
Enhance Your Bottom-line"
Vol.1, Issue 2.
"Download Speed"
By Kamau Austin
Publisher and Editor Einfonews
"Avoid
Turning Off Your Customers"
Since the average web surfer will, only wait
8 seconds for your web page to download (or appear in their browser)
it is important to have small file sizes on your
web pages so, they download
quickly. Most usability experts (persons who study how people like to
use the web, and what features on your web site help users become more
efficient), suggest files sizes of 25 KB - 50 KB. This is very hard to
achieve since, the average JPEG picture could easily be 10-15 KB by itself.
This would not take into account other page elements like text, links,
and animation. A typical Flash animation could run 100-200 KBs embedded
into a web page.
Although broadband (high speed Internet access with cable,
DSL, and wireless), has made tremendous strides in market penetration,
obtaining critical mass at 33% of Internet users, nevertheless nearly
67% of web users still have slow dial up connections. Therefore, I would
suggest obtaining web designers that know how to optimize photos extremely
well, use movie clips in Flash to keep animation file size to a minimum,
don't use music files unless absolutely necessary, and use thumbnails
pictures - linked to larger pictures, on e commerce sites (where necessary).
Furthermore, if you use animation, only
use: one per page. Find a web designer that understands how
to design a graphical interface in one file, that the whole site will
use so, the interface will be cached (stored in the Browsers memory).
This is important because, as users surf from page to page the interface
only has to be downloaded once -- speeding
up surfing on the site. Make sure you have them make all your
pages under 100 KB -- no exceptions.
If you need someone to help you develop a fast loading user friendly
site, that also scores well in search engine
ranking, contact me at: Kamau
Austin
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