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Expand Your Income and Boost Your Bottomline with Digital Assets and Virtual Real Estate Part 1
Many of us have heard the insights of Robert Kiyosaki on the value of assets and real estate. I've heard Mr. Kiyosaki talk about real estate and assets on TV. Plus I've read some of his books.
I like Robert's take on assets and real estate. Kiyosaki contrasts a job and an asset.
A job he claims is a place you go to - to work to make money. While on the flip side an asset is something that works for you to make you money.
Kiyosaki, has said something controversial on television I'm sure many of you have heard. He claims that if you own a home which isn't making income your home really isn't your asset. Your home is an asset of the Bank!!!
He of course then makes the case for owning commercial real estate. Robert feels this is how you really gain assets in real estate. Owning commercial real estate is an asset according to Kiyosaki if it is being run profitably with tenants.
We all know how Donald Trump became a Billionaire with commercial real estate. Commercial real estate even on a smaller scale can be lucrative. For instance if you buy a $400,000 two family house (not likely in LA or NYC but possible in some places) and your mortgage is $1,500 a month you could get a tenant and pay you rent of maybe $1,500. In this scenario the tenant's rent is to covering the basic overhead of the mortgage.
Plus in 20 years the value of the home may go up to $650,000 - $800,000. So you made quite a windfall business decision to buy the commercial property. The tenant/tenants pay most of your mortgage and you get a windfall sale down the line. This is why real estate is one of the first and foremost investments a person should make. I would like to make the case that for smart and visionary people in the future virtual real estate will be almost as lucrative.
Why you may ask? How can websites, CDs, online applications and ebooks have any value close to what real estate can offer most of us? Well think about how intangible digital assets can be worth as much or more than real estate. Look at the site we're using now Facebook. It's worth 11 Billion dollars and is essentially a web application. Google is worth 30 Billion. Some people argue that Google's brand alone is worth 100 Billion dollars!
Now on the other end of the spectrum lets look at the owner of the 2 family home I alluded to earlier in our illustration. They have a tenant paying them 1,500 dollars a month which is covering their mortgage. Now let me tell you I'm not even any where near the most successful person in virtual real estate and my websites bring me $1,500 or more in passive advertising and ebook sales.
And guess what? I don't have to deal with tenants or their drama, high property taxes, or mow the freakin lawn (I already do that at home).
In fact, when I was too ill to work my passive income from my virtual real estate keep food on the table, paid my living expenses, and paid my medical costs. In short virtual real estate and digital assets have been a very good investment.
In part 2 of this note I'll go into what exactly is virtual real estate and digital assets in their various forms and how they can help smart savvy professional like you put cash in your pocket.
Expand Your Income and Boost Your Bottomline with Digital Assets and Virtual Real Estate Part 2
In part 1 of our series on digital assets and virtual real estate we discussed Robert Kiyosaki's adage on what is an asset, the valuable asset of real estate, and gave illustrations on how commercial real estate can be a real asset. We made the statement a job is a place you go and work hard to put money in your pocket. While on the other hand an asset is something that works for you to put money in your pocket.
We also commented on Kiyosaki's bold calm about your home. If it isn't generating income from tenants then it is really "an asset of the banks!" We also showed that intangible assets like web sites and web applications can be as valuable as real estate. Our examples are what we're using right now Facebook which is worth 11 Billion and Google worth 30 - 100 Billion.
Even Donald Trump would respect how internet-based virtual real estate is as valuable as traditional real estate? He would possibly want a piece of the action of the billions of dollars Google, Amazon, eBay, and Yahoo! are generating with their digital assets.
I'm sure even "the Donald" has some investments in this booming industry! Last quarter Google did 5.06 billion in revenues. So big G is on track to do about $20 billion dollars this year.
With some savvy planning, many people may see wealth from online digital assets in their near future as well. In the next three weeks, I will reflect on how digital assets can begin to build a virtual real estate empire for you in some creative ways that - may even rival traditional real estate. First, let’s define virtual real estate and digital assets.
Virtual real estate, or a VRE site, is a term coined by the online sales success John Reese. Reese is known for his legendary one million dollar sales day during which he sold his Traffic Secrets course.
VRE sites, according to Reese, are websites that become valuable because they can carry and be monetized with Google Adsense(tm) or similar forms of advertising. The Virtual Real Estate or VRE business sector is becoming a burgeoning industry online. This began in earnest once Google started to allow website owners or publishers to carry Adsense™ contextual-based ads on their sites.
In the past, if you had a site that wasn't a viable ecommerce site, you were out of luck doing business online. There were only a few other ways to make money online such as selling on eBay or promoting affiliate programs. Running a business based on ad revenue was really the domain of major traffic sites like the Facebooks, Nings, Googles, Bings, and Yahoo!s of the world.
The tide has turned and now even small website owners can make significant income by placing Google Adsense(tm) ads on their sites. The VRE industry is more than a cottage industry.
I have read reports from reliable sources that claim Google presently generates about 40% - 50% of its ad revenue from Adsense(tm). According to investment and stock information reported on the Yahoo! Financial site, Google generated over $6.1 billion in 2005. Since Google today is on target to be a $20 billion company, you do the math. Google Adsense is on target to make between 8 - 10 Billion dollars this year.
What is great about Adsense is that you just place the ads on your sites and it generates income. There is both an art and science to doing this effectively.
However if you set Adsense ads up the proper way you can generate good passive income from them. The income is passive and is made 24/7 even when you sleep.
I make this point because some of my Facebook friends are very brilliant people who write a lot on FB. If you find you are creating a lot of exciting commentary on FB, why don't you blog about it on your site/blog and monetize it?
In our next installment in this series I will explain more about the different forms of digital assets and virtual real estate and how you can make considerable income in this sector of business.
Until next time stay well and God bless you.
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