Oprah Winfrey takes her Empowerment message to the masses and amasses
a fortune.
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Profile
on Oprah Winfrey
Oprah Winfrey, has to be one of the most admired
Black entrepreneurs of all time (she is at least in my book). From humble
beginnings she has grown to become the second Black woman to obtain
billionaire status. While many focus on her status as a cultural icon,
at Einfonews, we want to focus on the business story of Oprah
Winfrey, the highly successful black entrepreneur. Oprah
Winfrey, even has a college business course taught about her meteoric
rise, to superstar talk show host. Oprah is admired and almost
worshiped by tens of millions of upscale women of diverse race colors
and creeds. Oprah seems to be very giving to charitable causes that she
relates to (she gives at least 10% of her earnings to charity,
I once read) and she certainly is an inspiration to many business people
of color.
"Oprah Jokes She Can't
Read a Balance Sheet"
Oprah was born in Mississippi, in a home without
running water and electricity. Her parents were not married when she was
born. Early in her life Oprah was sexually abused by persons related
to her. However, she survived this trauma, to become a leading television
personality, film actor, and successful business women. Oprah Winfrey
is an unassuming business person who doesn't care for the label business
person. She jokes she can't read a balance sheet, and has little formal
business training. Oprah has turned down invitations to join the
boards of several major corporations including Ralph Lauren, AT&T,
and, Intel inferring what would she be doing on those boards? Not one
to personally do business plans, she is rumored to be more inclined to
make business decisions based on her gut feelings, and inspiration.
"Oprah Has Certainly Created
Quite A Mega-Brand of Herself"
Oprah Winfrey, with the Oprah Winfrey Show,
reaches 119 markets, 22 million regular viewers. She has a movie production
studio - Harpo, Oprah or O magazine, and a stake in the women's cable
station Oxygen. The Oprah book club has become the literary king
and queen maker. Oprah also owns a meaningful charity, and a resourceful
web site Oprah.com. She has certainly created quite a mega-brand of herself.
From a spiritual side I would say that she has quite a
call and blessing on her life. What is amazing, is that Oprah Winfrey
has stayed on the high road, with her positive - enlightening -
and empowering show, going against the grain of sleaze and reality TV
- in the process. She is in the height of her career, power and wealth,
but she is considering leaving her show, while she is on top, in the 2005-2006
season the 20 year anniversary of the Oprah's television career.
"Oprah's Employees Love to
Work with Her"
I feel the secret to much of Oprah's success is
her ability to give a sensitive interview and uplift her audience. Others
credit her success to her openness and honesty. She is of course a sought
after speaker and is able to captivate listeners. Oprah creates
content, which serves to inspire her audience, to reach their full potential,
and be self actualized in life. She proclaims self empowerment to her
audience, mainly women, however men, like myself, can also relate
to her message. She states often that "You are responsible for your
own life". Furthermore, it is common knowledge that many of Oprah's
employees love to work with her because of her openness and honesty.
"Oprah the Socially
Conscious Entrepreneur"
Oprah is a socially conscious entrepreneur who gives to
social causes especially related to women, children, education,
health, and abuse. In 1991 she forcefully proposed the National Child
Protection Act, which advocated for a national database for convicted
child abusers. She is currently involved in a grant program and the Angel
network. She also is involved in building a school for girls in
South Africa, that she is looking to also expand to medical clinics
and other educational institutions. Women as far away as Kenya, are loyal
Oprah Fans.
"Oprah is a Study in Business History"
Currently there is a college course being taught
on Oprah's Business success, as a prism to discuss other social
issues, like race, class, and gender. This course is purported to draw
whites, that have never taken a African American History course before.
Oprah has a indefinable quality, that helps her draw a large diverse
and upscale fan base. Media and advertising companies are Oprah junkies,
they just can't get enough. Oprah has launched the Mega-careers of people
like Dr. Phil McGraw, Dr. Steve Gray, and Iyanla Vanzant, Esq. Presently
Oprah is raising awareness and funds for the Aids/HIV pandemic in sub-Saharan
African. Her compassion translates into big bucks for her business but
also to help others. Oprah is a study in business history, that
no business person can afford to ignore, especially those of us doing
business on the Internet, with its large and diverse user base. If we
focus on caring about the empowerment and self actualization of our prospects
we will also prosper.
Oprah Winfrey's Press Release
on Ending Aids
Having witnessed on national television Oprah Winfrey's
personal commitment to raising awareness of the global AIDS pandemic,
thousands of newly inspired Americans have contacted the U.S. Fund for
UNICEF so that they too can help millions of children in Africa who have
been orphaned by HIV/AIDS. Oprah’s effort to raise awareness about
the AIDS pandemic and to inspire Americans to help is bringing much needed
visibility to this crisis. Today, over 11 million children under the age
of 15 living in sub-Saharan Africa have lost at least one parent to HIV/AIDS.
UNICEF estimates that seven years from now the number will have grown
to 25 million. At that point, anywhere from 15 percent to over 25 percent
of the children in a dozen sub-Saharan African countries will be orphans
-- the vast majority of which will have been orphaned by HIV/AIDS.
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